Instagram is more well-known than ever, with more than 1 billion daily active customers. When it comes to advertising on Instagram engagement is the main goal for the day. It’s much more difficult to achieve than you think. It is important to follow some of the best methods to ensure that you are receiving the highest returns.
A Solid Bio is a Must
The bio is a vital component of the Instagram puzzle and is far more important than people think. There are some things that you must include within your biography.
A brief description of your company’s brand or a slogan that conveys the essence of your brand. A link that is short and points to your website or to a promotion you’re conducting. It is possible to use URL shortener software to analyze the amount of traffic that this link brings. A hashtag with a brand name that is memorable and motivates users to share content via it.
Stories- A Killer Feature for Marketers
Since their debut on Instagram, Stories have become a huge hit. These short-lived delights are now a top goal for Instagram. Another advantage of Stories is the fact that they don’t require much effort from users. They are brief and nobody expects the quality of the full-length film when they are told.
Identify a Posting Schedule and Stick to It
One of the best ways to increase your exposure on Instagram is to establish an efficient posting schedule. Sometimes, you can achieve some success without being disciplined, simply because of how good your material is. Also, don’t take a risk with your posts.
Video Content Must Not be Neglected
Stories may be the king of the current content battle however, videos are equally important on Instagram. Videos have been available by the platform for quite some time however the advent of IGTV has brought videos on the front page for everyone to view.
In addition, many great applications such as Hyperlapse and Boomerang are emerging which offer an easy and simple method to create stunning video content for your social networks.
Use Hashtags the Right Way
Twitter and Instagram made the first use of hashtags to tie content to a common theme. When it was new and popular, users rushed to it due to its novelty and exposure as it was common to find a whole page filled with hashtags beneath every image posted on Instagram.
Unfortunately, many have not benefited from this even though the algorithm isn’t accepting the feature. Hashtags serve two purposes to help users find posts and to spark a movement with users who are using hashtags to show their appreciation of a brand or to show their support for the cause they support.
When it comes to hashtags, the most important thing to remember is to avoid clogging your posts with hashtags. A simple, deliberate approach to captions will go quite a way on Instagram. If you limit yourself to the most important tags, you’re more likely to see organic growth and increase engagement.
However, the cramming of your captions with hundreds of tags can cause a negative effect and result in your profile being blocked for spam. Use creative hashtags. According to Forbes, it is important to ensure that they are appropriate to the subject of your post. If you don’t believe that the content is sufficiently loud to be heard let it breathe and be the centre of attention.
With the amount of brands using social media growing the users are fed up with the constant bombardment of offensive ads and stale corporate content put in front of them. As a company, you are not able to earn profits and exposure without also offering worth.
Every action you make on Instagram will benefit your users as well as show the human side of your business that allows you to differentiate yourself from its competitors. If you follow these guidelines you will be able to establish an impressive presence on Instagram and reap rich dividends in the many years to come.