Gone are the days when you had to articulate the content for search engines to rank your website on the top of SERPs (Search Engine Result Pages). Google and other search engines prioritize user experience (UX) above everything else nowadays. Hence, if your content doesn’t offer quality insights regarding a particular niche or add value to the life of the targeted audience, there are minimal chances of it getting ranked at the top.
Search engines want you to create research-based, perfectly articulated, engaging, and unique content for your audience these days. Recent updates in their algorithms also suggest the same policy. Hence, it is time for you to alter your strategy and create content for your audience instead of creating non-conclusive content stuffed with various keywords for SEO (Search Engine Optimization). Snippets are a perfect example of how search engines rank content these days.
Start writing for your audience if you want to take your website content to the top of SERPs, bring organic traffic to your website, and make significant conversions. Here are some tips to help you in this regard. Further details are given below:
Quality Content Needs Adequate Research
There are a few significant motives behind the creation of content. These motives include boosting the information of readers, making the audience aware of new trends related to a particular niche, and brand awareness. All these motives require you to create content backed with proper research because the audience you are targeting, or the readers who want to read your content, expect precise information from your side. If they find out that your content includes fabricated stuff or misinformation, they will lose trust in you, and you will ruin your reputation. Hence, ensure that your content includes authentic facts and figures obtained after adequate research.
Keep Your Content Unique
The audience expects something unique from your side when it comes to content. There is no way you can pick content from elsewhere and publish it as your own. The audience will notice it immediately. Additionally, the search engine algorithms will also mark it as plagiarised content. Therefore, it is necessary to be vigilant about plagiarism, whether accidental or intentional. The best way to check plagiarism in your content is to use an online plagiarism checker. Moreover, there is a high possibility that your writing style matches someone else and the content under consideration can be marked as plagiarised because of a similar writing style. However, you can check for plagiarism in the content beforehand to avoid such a situation.
Paraphrase Content Where Needed
The method to eliminate identified duplication in your content is to rewrite that particular part of your content and make it look unique. However, doing this process manually may take significant time and effort. Sometimes it is impossible to manage the required time for this process, especially when the deadline for publication is just around the corner. If you find plagiarism in your content, an AI-based paraphrasing tool will help you remove plagiarism in your content by providing a unique copy of the content. Moreover, the paraphrase tool will also help you reuse previously published content if there is nothing new to share with your audience.
Opt for a Persuasive Tone
The primary motive behind creating content for any website is to make significant conversions by persuading the audience to take a few actions that will ultimately benefit you. These actions can be a subscription to a newsletter and a purchase of a product you offer. Making the audience take the actions mentioned above will become relatively easier if you keep the tone of your persuasive content right from the beginning. The persuasive tone will help you naturally include CTAs (Call-to-Actions) in your content. Additionally, start your content with a compelling headline and then an interesting fact or question to create a hook. You should also take the help of engaging graphics. Such as images, GIFs, and memes to make your content look fantastic.
Try to Answer the Queries of Your Audience
Taking your website to the top of SERPs is not the only purpose behind creating content. Your main goal should be to guide your audience and add value to your readers’ lives. You can do this by carrying out proper research to find out frequently asked questions. To a specific topic and then answering them in your content in detail to help your audience. Search engines will also like your approach. There are high chances of your content making it to the top of SERPs in the shape of snippets. Hence, you can achieve both targets with this approach.
No Keyword Stuffing
You can include the necessary keywords to relate your content. For particular queries, there is no need to go for keyword stuffing. Google and other search engines don’t like the excessive repetition of a single word or phrase. There is no need to go out of the way. Stray from your topic to include the targeted keyword in your content. You can naturally include keywords in your content. However, suppose you feel that the use of your targeted keyword is going beyond the limit of your content. In that case, it is better to include suitable synonyms, supporting keywords, or LSI keywords to avoid keyword stuffing. The inclusion of synonyms to the targeted keywords and LSI keywords in your content. This will allow you to relate your content to a broader set of queries.